I am suffering with (skin dryness and sometimes itching sensation) on my face. I used fair and lovely, otherwise fair and handsome and various creams daily since two years to get fair. I did that because my skin looks bright only on cheeks! I lost my skin colour in my childhood by playing Cricket everyday in the hot sun. Now I couldn't get my skin fairness back by using any of the creams. They are giving instantaneous fairness for only few days. I want my skin to recover from dryness and get fair. What should I do doctor?